Setting the price correctly from the start has become crucial.
The National Association of Realtors (NAR®) and local market statistics have confirmed an interesting trend… Homes that have price reductions take 3x longer to sell, and average an 86% list price to sales price ratio.
WRONG PRICE = LONGER MARKET TIME
LONGER MARKET TIME = LESS MONEY IN THE SELLERS’ POCKET
Taught by Jo Mangum
Setting the price correctly in the beginning has become crucial.
It is critical that an agent prevent the seller from shortcutting the pricing process by jumping to a pricing decision, thereby making the biggest and most costly mistake a seller can make. Because most sellers are fixated on the price, they want to fast-forward to it and they expect the agent to tell them immediately what their house is worth.
Most sellers do not realize that pricing is not a number, but rather a STRATEGY.
They are not aware that there are numerous variables that affect the pricing strategy such as knowing how real estate agents work, understanding the market trends and valuing the process of “how buyers buy”.
This tendency to jump ahead to pricing is just human nature, so real estate professionals must acknowledge this tendency and work with their clients to stay on the path to accurate pricing. The agent’s job is to slow the seller down enough to get them to think this through and look at pricing from a different perspective.
Here’s an example. You purchase a new product that says “minimum assembly required”. You take it home and excitedly open the box and begin sorting the pieces across the floor. You skim the directions and see a diagram with various “A”, “B” and “C” labels, all interconnected. You think to yourself, “this looks pretty simple!” You eagerly start to put the pieces together and begin to see some progress as your new product comes together. At some point into the process, you start to realize that you have a problem. The pieces aren’t lining up like you envisioned, there are some extra pieces lying around, and you know that the overall product just isn’t right. And there it is – your well-intended enthusiasm led to shortcuts and now you’ve got a big problem.
Strategic Pricing Specialists (SPS®) approach pricing as a STRATEGY.
SPS® designees have the skills needed to navigate the pricing strategy, and know how to help sellers understand how agents work, apply market trends and value the process of “how buyers buy” to ensure that they get the maximum return on their investment.
Get the SPS® Designation
Obtaining the SPS® designation is a simple two-step process!
- Complete the SPS® course
- Submit the $79 designation fee.
There are no annual fees or continued educational requirements.
This course will give you knowledge that will increase your bottom line throughout your entire career. Get the SPS® designation to start seeing an immediate impact on your business.
*SPS is NOT a CMA class. If you are looking for the mechanics and calculations for deriving a CMA or BPO.
This course is just over 6 hours in total course time. It is APPROVED for 4 hours of NCREC elective credit, Course #3359 O/L.
After clicking the REGISTER NOW button below, you will then need to click NEW ACCOUNT. Once your account has been created, you may purchase and begin the course!
Learning how to do market research has been my #1 desire and this class did it for me. I really like your style and sincerity Jo,found it very entertaining at times and always extremely educational. I feel that when I master these principles and skills my real estate career will soar. Thank You for such a great product. And the support I received from Angela Connell at Real Time Learn was absolutely outstanding. Having been in the service industry for over 25 years as an onsite ATM field service technician, I really appreciate professional customer service. She really assisted me in the completion of this coarse during some very difficult times.Thank You Jo, Angela and everyone involved in the most professional delivery of your outstanding product. I would most definitely, highly recommend you.
Great Value and Convenient
I learned so much in this class and like Jo’s style of teaching. I really appreciate that it was offered on-line and that the price was not out of my reach, as many are.
True investment in my future
Thank you for sharing your experience and making this information accessible! I feel as though this was a true investment in my future success in real estate!
Will improve my listing presentation.
This was by far one of the best “nuts and bolts” classes I have ever taken. I feel that this class is going to improve my listing presentation drastically. Thank you!
The best CE course I ever took!
I have to say this was the best CE course I ever took! Like you going from working buyers to sellers I was a little intimidated/unsure. After taking this course I feel so much.
It was awesome!
It was awesome! Best instruction I’ve received either live or online.
Jo is a breath of fresh air.
I know she is a married woman, but Jo is breath of fresh air with her style, knowledge and work ethic.
Awesome instructor. Jo has a great presence in front of the classroom; she is knowledgeable and funny. I would gladly take another course from her.
Jo is a wonderful instructor.
Best instruction live or online
Absolutely none. It was awesome! Best instruction I’ve received either live or online.